Category: UI/UX

6 Examples How Usability Testing Increases Conversion

6 Examples How Usability Testing Increases Conversion

Welcome to the world of usability testing Showing that usability testing actually gives you tangible data about your users and customers is an incredibly easy task. Basically, the data you get about their behaviors,...

The Elements of Design

The Design in Theory and Practice column is dedicated to helping the reader gain a better understanding of Web design. The first step in this process is getting a grasp on the fundamentals. To...

5 Principles of Design

5 Principles of Design

Starting with the Basics This column is about Web design—really, it is—though it may at times seem a bit distant and distracted. In my opinion, any good discussion about design begins with the fundamentals....

Visual Architecture: The Rule of Three

Visual Architecture: The Rule of Three

Overview: Visual architecture is applied to the new media design context and defined as the use of a particular method of building visual information and balancing communication between images and words. Visual architecture is...

Why Marketing is UX

Why Marketing is UX

A marketer is the snake that whispers seducing words into the customer’s ears. Marketers want the sale to happen, and they couldn’t give a damn or two about building a better product or experience....

UX Best Practices – Better Close Your Eyes

UX designs, if done right, provide competitive advantages that help you boost your ROI. However, the term is overused and often leave designers overwhelmed. You should therefore understand the concept clearly, instead of following...